The strategic goal is to create the multinational network of retail and entertainment centers with unified quality and management standards on the territory of Russia.
GEOGRAPHY
STANDARDS
Land lot purchasing
- region with developed economy
- population income growth rate measures up to 15% annually
- land lot area is more than 1,5 hectares
Architecture
- design decisions which can manage customers flows
- architectural concepts smoothly fitting the retail and entertainment center into the city landscape
Professional real property management, real property operation
- maintenance
- security system
- cleaning service
- Internal service system for guests and tenants
Brands
- presence of strategic partners among tenants
- unified requirements for the structure of the retail and entertainment centers tenants
Traffic
- regular promotion campaigns
- loyalty programs
- local and city cultural events.
